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Under Construction
Push technology will soon be arriving at the CATscannerÔ site. This technology will allow you to customize the information that you would like to receive on you CATscanner™ desk-top. The most current information about your company’s industry and significant competitors will be delivered on a daily basis. No more searching, receive only the information that you need in order to make high quality, proactive business decisions.
External Environment
CompetitorsIt is usually not necessary for a company to monitor every competitor in the industry; many industries have hundreds or even thousands of companies. In most cases, a company only has to monitor it’s significant competitors i.e., the leaders in the industry or the competitors that can help or hurt the company the most.
CATscannerÔ will monitor your significant competitors and alert you to their activities. This service will provide you with the competitive advantage.
IndustryCATscannerÔ will also monitor your overall industry and instantly alert you to industry activities that may bring about a change in the way you do business.
Example #1, A company needs to continually monitor for legislation action that could bring about a change in the way the company conducts business. A company needs to know about newly introduced legislation today; not one year from now when the legislation becomes law. CATscanner's™ push technology will alert you to any newly introduced legislation. If any legislative bills are introduced that could impact your company, the CATscannerÔ political cloud will begin to flash; clicking on the political cloud will reveal the newly introduced legislative bills. You could then contact your congressman to either have the bill passed or defeated.
Example #2, If new technology was being introduced into the industry, you would want to be the first one to know about it. CATscanner Ô will automatically notify you about any new technological innovations in your industry.
Example #3, A company should always monitor it’s production inputs for supply and demand conditions. If you produce pizza, CATscannerÔ would alert you to any changes in the production inputs for pizza i.e., cheese, wheat, tomatoes, meats, vegetables, etc.. Any changes in the supply and demand conditions of pizza inputs will affect the pricing structure, which will affect the profit margin structure. CATscannerÔ will continually alert you to any changes in the production inputs for pizza so that you can proactively put a plan in place to counter supply and demand conditions.
In other words, if you were alerted to the fact that pork was in great supply, you could anticipate lower pork prices. With lower prices for sausage, your cost structure for a sausage pizzas would go down, and your profit margin would increase. At that point you could begin to strategize on how you could sell more sausage pizzas. Maybe you could reposition the sausage pizza offering into a more active area of the menu; or have a sausage pizza of the month special etc..
Internal Environment
CATscanner will continually feed your company current information about each functional area of your business i.e., marketing, management, HRD, materials management, operations, R & D, finance, service, and information systems. For example, if you are in the area of materials management, CATscanner will feed you the most current cutting-edge information about the field of materials management.
